Artificial intelligence is getting smarter, and with those smarts comes application. It's now used in some surprising areas, from arcade games to law contracts to therapy to pornography. Real estate is the next area AI is conquering, and first up on the battlefield is Zillow.

Why You Should Avoid Zillow at All Costs

When Zillow's chief marketing officer, Jeremy Wacksman, joined the company in which, with the U. Huawei P20 Pro review: The most powerful smartphone camera ever.

Currently, the site is undergoing what Wacksman describes as "the evolution from a search box to an assistant. It's doing this in a few ways:.

#1 – How to Buy a House; Or, Zillow, the New Dating App!

First, it's building AI into the search engine, in the form of a new feature called Personalized Sort, expected to roll out later this year. Details are few right now, but the idea is Personalized Sort will learn the types of criteria you're looking for and recommend homes based on that.

The site already does this with in-home amenities to a certain extent. If you've been looking at a lot of apartments recently with, say, in-unit laundry, Zillow will recommend other homes with that feature.

Personalized Sort will take that idea to the next level. It'll learn not just what you're looking for in terms of a home, but apply those preferences to regions as well. Women would never do this. For the sake of gender fairness, say, you are also lying up late at night, bored, hypothetically of course. Maybe, you research a little.


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You find him on Facebook, and he has single as his public, relationship status. He is a real person who is available for dating. He may be a real person, like the property you are in love with. Just remember, the info that has been produced for your consumption has been digitally produced with a little help from that bored guy or girl lying up late at night in the glow of a screen.

The house you were simply curious about has now caused you hours of annoying calls, texts, and emails from different Realtors. If an agent is persistent…this could last for months. You may see homes that fit your exact criteria, and the price is great! Unfortunately, the listing is probably not accurate or available at all. The MLS will be the most up to date home search you can get, and it will come directly from a Realtor.


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  • Why You Should Avoid Zillow at All Costs – Austin Startups?

With an MLS search set up via a Realtor, you will know the homes in your search will be on the market. Also, if you set up your search with a Realtor, they will be the only one contacting you. Realtors work on commission, so I realize you may not want to waste their time.

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It takes almost no time! Realtors work in a competitive field and by going out of their way to help somebody now, they are slowly building a connection. A new client may use this Realtor in the future or even recommend them to a friend. Not to mention saved somebody the headache of sifting through false material and dodging a million sales calls!

Zillow has big plans to make house hunting smarter with AI

Kristina is a Realtor in Austin, Texas. Contact her for any real estate related questions. She can also connect you with a great Realtor in your area. Sign in Get started. Never miss a story from Austin Startups , when you sign up for Medium.